UX Strategist · Early-Stage & B2B Products
Turning customer insights into product direction.
Turning customer insights into product direction.
Turning customer insights into product direction.
I synthesize customer research, market signals, and business constraints into decisions about what to build, who to serve, and how to prove value.
Featured projects
Total Net Worth
estimated travel value
+2
Points Breakdown
Trip Goal
Tokyo, JP
Flights
Hotels
P
Total Net Worth
estimated travel value
+2
Points Breakdown
Trip Goal
Tokyo, JP
Flights
Hotels
P
01
Startup Project · GetAway
Reframed the product and advanced through 4 rounds to a VC-judged finalist pitch.
Led product strategy and UX within a six-person team developing a rewards-travel concept.
Product Strategy
Product Design
UX Research
Startup Pitch
02
Client Project · MoveEV
Synthesized 30+ fleet interviews into a landing-page strategy presented to MoveEV's Head of Marketing
Led landing-page strategy and information architecture within a six-person consulting team.
Landing Page
Information Architecture
B2B UX
Market Research
03
Client Project · Thynk
Compared four markets and presented an education-first entry recommendation to Thynk's CEO and executive team.
Led the sports-training vertical and contributed to the team's cross-market recommendation.
Market Strategy
Customer Research
Opportunity Analysis
Go-to-Market
